What I Do & How I Do it
The Work
Done Properly.
Three ways to work together. Each one designed for a different kind of need — but all of them built on the same belief: your online presence should be as extraordinary as the business behind it.
Website Alchemy
Design + Build + Copy
What's Included
- Strategy & discovery session
- Custom design — no templates
- Full website development & build
- Copywriting for all pages
- Mobile-responsive across all devices
- SEO foundations
- Revision rounds throughout
- Launch support & handover or transition into our maintenance plan
A website that looks, sounds, and moves like you — on your most luminous, most unapologetically authentic day.
Most websites are built to be adequate. They check boxes, fill templates, and fade into the background of the internet alongside every other business in your space. Adequate is not what you hired me for.
I design and build websites that feel like an experience — strategically structured so visitors know exactly who you are, what you do, and why you’re the one. Every decision, from architecture to the weight of a typeface, is made with intention. Nothing is left to chance, and nothing is borrowed from a template.
Every website package includes copy. Your site will sound as considered as it looks — written in your voice, structured to move people, and built on the StoryBrand framework so the right clients find themselves in every word. You don’t need to write a single sentence. I’ve got it.
Don’t have branding yet? Not a problem. I work with a trusted brand partner who builds the foundation before we build the site. You’ll arrive at launch with everything working together — identity, website, and words — as a complete, coherent whole.
Best for: businesses ready to stop blending in
Starting at $4000; Typically 6-8 weeks
The Continuum
Ongoing website support
What's Included
- Regular software & plugin updates
- Security monitoring & protection
- Performance checks & optimisation
- Automated offsite backups
- Uptime monitoring
Minor content updates - Monthly report
Priority response when things arise
A website is not a set-and-forget thing. It is a living piece of work — and living things need tending.
Most people don’t think about their website until something goes wrong. A plugin breaks. A page loads slowly. A security vulnerability sits quietly in the background, waiting. By the time you notice, the damage is already done.
I look after websites the way I’d want mine looked after — with genuine attention, regular care, and zero cutting of corners. Updates, security monitoring, performance checks, backups, and a steady hand making sure everything is running exactly as it should. You focus on your work. I’ll watch the back door.
And when something does need attention — because eventually, something always does — you won’t be left Googling solutions at midnight or waiting days for a response. I’m here. Consider it handled.
Best for: websites that deserve a guardian
Starts at $500 every 3 months
The Alchemist's
Table
Hourly consulting
Good For
- Website strategy & direction
- Platform advice & decisions
- Technical problem-solving
- Review of existing websites
- Pre-project scoping & planning
- Second opinions on design or copy
- Anything else keeping you stuck
Sometimes you don’t need a whole project. You need someone who knows what they’re doing to sit across from you and solve the thing.
Website questions that have been living in your head for weeks. A technical problem you’ve been putting off because you don’t know where to start. A strategy decision you want a second opinion on before you commit. A platform you’ve never used, explained in plain language by someone who actually knows it.
The Alchemist’s Table is an open seat at my desk — yours for an hour at a time. Bring whatever’s keeping you stuck. We’ll work through it together, clearly and without judgment, and you’ll leave with either a solution or a plan for finding one. No problem is too small. No question is too basic.
This is also a good starting point if you’re not sure whether you need a full project yet. Book an hour, tell me where you are, and we’ll figure out what you actually need. No upsell. Just clarity.
Best for: the questions without obvious answers
Starts at $125 an hour
For Website Projects
How a project actually unfolds.
No surprises. No disappearing acts. No handover of a password-protected mystery at the end. Here’s exactly what working together looks like from start to launch.
The Discovery
We start with a proper conversation — about your business, your clients, your ambitions, and what hasn’t been working. I ask questions other designers don’t. The more I understand, the better everything that follows.
The Strategy
Before anything is designed, we agree on the structure, the story, and the strategy. What pages, what messages, what actions we want visitors to take. The architecture of the site is planned before a single pixel is moved.
The Creation
The Launch
Before the Build
Every great website starts with a brand.
Brand identity — your logo, colours, typography, visual language — isn’t something I do myself. It’s something I care too much about to leave to chance, so I send you to the right person for it.
I work with a trusted brand partner who specialises in building brand foundations that are strategic, distinctive, and built to last. If you need one, I’ll connect you. If you already have one, we get straight to work. Either way, you’ll never be left figuring out a missing piece alone.
This matters because I’ve seen what happens when a beautiful website is built on a brand that doesn’t hold. The site works, but something feels off — and that feeling is expensive to fix after the fact. We do it right from the beginning.
FAQs
Not sure where
to start?
Start at The Alchemist’s Table. Book an hour, tell me where you are, and we’ll figure out together what you actually need. No pressure. No pitch. Just a proper conversation.