A complete launch package (branding, web design, and print design) for a rockstar all-female team starting their own independent insurance agency.
When I first met with Jonnie and Olivia, they asked for something “Kate Spade.” A bold, black and white color palette with gold accents and an overall luxe feel of high-end quality—reflecting the high-quality service and products they provide as independent insurance agents.
To start, I created this art direction document to pinpoint the overall look and feel of the brand, and then guide all the marketing and design.
Bringing gold into the design was a big anchor to the luxe feeling of the brand and we incorporated this into the logo. This four-color version isn’t practical for every situation (think embroidered shirts or screen printed promotional items). So, I also created additional versions that they can use in different applications.
For the Legacy Insurance Partners website, I carried over the overall look and feel from the art direction to the website by sticking to a bold palette, gold accents, and geometric patterns and elements.