A standout website isn’t just a “nice-to-have”—it’s a must! Your website is like your digital storefront—it needs to be welcoming and impressive and sell for you 24/7. But let’s be honest, creating a remarkable website isn’t as simple as picking a template and hitting “publish.” It takes a bit of planning, a dash of creativity, and a sprinkle of technical know-how.

The most important part of this process is planning. Whether you are DIY’ing or working with a website developer, a thoroughly planned-out website will be faster to market, more effective, and improve your return on investment.

Here’s How to Plan for a New Website:

• Structure:
  • Plan out what pages you need and how they will work together. Which ones will be part of the main navigation? Which ones can be nested under other categories? 
• Target Audience:
  • Are you clear on your target audience or ideal client avatar? Identifying your target audience is key to appealing to them. So, if you answered “everyone,” there is still some work to be done here.
• Branding:
  • Does your branding align with your current values and mission? Or does it need to be reworked? Your brand is the foundation of your business’s identity, so it is key to have it perfected before starting the work on a new website.
• Content: 
  • Who is going to write your website? If you are going to write your website yourself, do you know where to start? 
• Imagery: 
  • Do you have existing photos or do you need to hire a photographer? Stock images are a good option, but they need to feel coherent with your brand and the overall style of the website.
• Integrations:
  • Think about what “non-basic” areas you need on your site, like e-commerce, the ability to book appointments, a membership area, or an e-learning course.

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Your Partner in Website Planning

At Studio One44, we walk you through the entire planning process, coming alongside you as a strategic thought partner. We’ll help you tailor all your website’s content, design, and functionality to the preferences and needs of your target audience.

Our website packages range from completely done-for-you to done-with-you, so you can be as involved in the process as you like. No matter which package you choose, we’ll guide you through the entire website-building process to make it easy and fun!

Thinking about starting a website project? Schedule a call with me.